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BadBabe Lip Crayons Brand Identity & Packaging Design

Role: Project Lead, Graphic Designer, Copywriter

Introducing BadBabe Lip Crayons, a cosmetics line that's bold, audacious, and bodacious. Inspired by 60s rock, moto culture, and vintage comics, this brand identity features unique pattern design, sleek packaging, compelling copywriting, web design, and a dynamic ad campaign. BadBabe Lip Crayons proudly won a Silver ADDY from the American Advertising Federation.

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